Dean Foods Company (DF): Today's Featured Consumer Goods Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Dean Foods Company ( DF) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day up 0.2%. By the end of trading, Dean Foods Company fell 23 cents (-1.4%) to $16.03 on light volume. Throughout the day, 2.8 million shares of Dean Foods Company exchanged hands as compared to its average daily volume of 4.7 million shares. The stock ranged in price between $15.95-$16.42 after having opened the day at $16.26 as compared to the previous trading day's close of $16.26. Other companies within the Consumer Goods sector that declined today were: ATC Venture Group ( ATC), down 15%, Skechers USA ( SKX), down 12.7%, Enova Systems ( ENA), down 12%, and Fifth & Pacific Companies ( FNP), down 11.3%.
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Dean Foods Company operates as a food and beverage company in the United States. The company operates in three segments: Fresh Dairy Direct, WhiteWave-Alpro, and Morningstar. Dean Foods Company has a market cap of $3.02 billion and is part of the food & beverage industry. Shares are up 46% year to date as of the close of trading on Monday. Currently there are three analysts that rate Dean Foods Company a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Dean Foods Company as a sell. Among the areas we feel are negative, one of the most important has been poor profit margins.

On the positive front, SGOCO Group ( SGOC), up 18.1%, Tofutti Brands ( TOF), up 11.3%, Cereplast ( CERP), up 9.6%, and Verso Paper ( VRS), up 9.2%, were all gainers within the consumer goods sector with Ralph Lauren ( RL) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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