CHELMSFORD, Mass., Oct. 2, 2012 /PRNewswire/ -- Datawatch Corporation (NASDAQ-CM: DWCH), the leading global provider of information optimization solutions, today announced the appointment of Ben Plummer as Chief Marketing Officer and Senior Vice President of Strategic Alliances. Mr. Plummer's impressive domain expertise will enable Datawatch to enhance its market visibility and drive market share growth. (Logo: http://photos.prnewswire.com/prnh/20110711/NE33146LOGO) Mr. Plummer joins Datawatch from IBM Cognos, where he was vice president, data discovery and analytics. Prior to IBM Cognos, Mr. Plummer was chief marketing officer at Applix, Inc., a leader in business analytics software, which was acquired by Cognos in 2007. Before Applix, Mr. Plummer was senior vice president and chief marketing officer at Outlooksoft Corporation, a performance management software company that was subsequently acquired by SAP. Mr. Plummer previously spent 13 years at Cognos in a number of executive positions, including vice president of customer operations, vice president of North American marketing, vice president of global marketing and vice president of global partner operations. During his career, Mr. Plummer has also held positions as senior vice president of marketing for Convera, a search and content management solution provider, and executive vice president of Clareos, a high-volume OLAP engine software company. "Ben brings a wealth of experience in helping software companies develop global brands, market awareness and name recognition in fast-growing and emerging market segments," said Michael A. Morrison, president and CEO of Datawatch. "He is an accomplished and recognized visionary in the analytics space, with broad-based experience that spans every facet of the industry. He intimately understands the challenges our customers and prospects face, and we anticipate that he will elevate Datawatch's stature in the market and help propel our growth to new levels as we leverage increased attention to Big Data and cloud applications. We are delighted to have a professional of Ben's caliber and experience join our executive team." "There is a major shift occurring in the analytics market today," said Mr. Plummer. "No longer can organizations simply rely on basic information held in structured data sources, like relational databases, to understand and manage their businesses. To gain a more complete view of the health of their businesses, companies must expand their perspectives by incorporating unstructured and semi-structured Big Data sources. Datawatch is at the forefront of this paradigm shift in the market. I am excited about the opportunity to help Datawatch drive this strategy and I am committed to helping the company to maximize this tremendous opportunity."