WAKEFIELD, Mass., Oct. 2, 2012 (GLOBE NEWSWIRE) -- Comverse ® (Nasdaq:CMVT), the global leader in business enablement through BSS, mobile Internet, value-added and managed services, announced today that Comverse Data Management & Monetization Policy Studio™ has won a silver Stevie ® award as Best New Product or Service of the Year in the Telecommunications Service Category in the 9th Annual International Business Awards SM. Communication Service Providers (CSPs) seek to rapidly deploy advanced policy management (PCRF) solutions to meet challenges of traffic congestion, new regulatory rules – and above all, data profitability. Yet most existing policy solutions, being network oriented, lack business and marketing dimensions critical for efficient policy plan creation. Best New Product: First-Ever Marketing-Oriented Policy Creation Tool In this light, the "Best New Product or Service of the Year" award recognizes Comverse DMM Policy Studio as a game changer. Speaking the language and sharing the mindset of CSP marketing teams, this first-ever marketing-oriented policy creation tool meets the need to introduce innovative data plans to market faster and at a lower cost point. "The International Business Awards are the world's premier business awards program. This year's Stevie Award winners were selected from among 3000+ entries by more than 300 executives worldwide who participated in the judging process," said Michael Gallagher, President and Founder of the Stevie Awards. "We congratulate Comverse for its innovative Data Management & Monetization Policy Studio, which has earned distinction as a leader in its field with proven value for operators." Superior Revenue-Accelerating Plans – Intuitively and Quickly The Policy Studio introduces flexible template creation, covering a broad set of business categories (quota and bandwidth tiering, upsell, service prioritization, shared plans, parental control, etc.). In addition, it is pre-loaded with ready-to-use policy plan templates that are based on Comverse's extensive experience working with operators around the world. Using the Policy Studio's attractive graphic interface, marketers can roll out superior revenue-accelerating plans intuitively and quickly with practically no learning curve. Once defined and submitted, policy plans are automatically translated to a set of technical PCRF-based rules within the Comverse DMM Policy Manager – seamlessly bridging common marketing/technical communication gaps.