Mark Zuckerberg likes to say he just wants to make the world more connected. Right. And both Bush and Obama were going to "unite" us, not divide us. Zuck wants us to be able to share anything and everything, all of the time, no matter where we are or what platform we're using.

He leaves out one important point: Facebook is built around the premise that we'll be able to put up with each other's crap, when we really don't have to, for eternity.

Downside of Upgrades

I agree with one of the lines bears throw out when they dog Facebook; from an aesthetic standpoint, it changes too frequently. Twitter rarely does.

Twitter got the platform right the first time. It has only made minor tweaks here and there along the way. Meantime, Facebook has gone through several wholesale transformations on the desktop and mobile.

Where Twitter evolved -- morphing into the modern day version of the newspaper -- Facebook did not.

It needs to become a conduit for something other than the inane ramblings of political extremists, parents who think their overindulged kids are way too cute and virtual chain letters.

I hate to endorse the standard line: Facebook is the next MySpace. However, other than the fact that it's coming into its own alongside the mobile revolution, lots of similarities do exist.

Like Facebook, MySpace made lots of cosmetic changes. It's last-ditch effort to become a destination for music and entertainment hasn't quite caught on.

Zuckerberg better have another epic idea or two up his sleeve. "Friending" random people from the past likely will not stand the test of time.

At the time of publication, the author was long FB.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.

If you liked this article you might like

North Korea Worries Drag Wall Street Lower

LA Times Tops 100,000 in Digital Subscriptions

North Korea Threat Resurfaces to Drag Stock Futures Lower

7 Essential Rules for Investing in Tech Stocks

North Korea Threatens to Test Hydrogen Bomb Over Pacific