GE Healthcare today announced its second ‘GE Global Pink Ribbons’ campaign will run in over 40 global locations during October 2012.
- The #GetFit competition encouraged individuals and teams to post their healthy lifestyle choices on Twitter, Weibo or Facebook using the #GetFit hashtag; reinforcing the importance of a positive healthy lifestyle in cancer prevention. #GetFit cancer country ambassadors were showcased on Pinterest.
- GE recently launched the HealthyShare Facebook App. This new tool is a channel for people to share health goals, track progress against goals and use friends as sources of inspiration and motivation toward better health.
- In an effort to educate about the importance of asking questions for those diagnosed with cancer, and inform about how individualized cancer diagnostics and treatments can help drive positive outcomes, Is My Cancer Different? has been established as a resource.
- Later this month through the power of music, the company will launch an initiative based on Spotify, to support breast cancer patients.