Gannett Co Inc (GCI): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Gannett ( GCI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole was unchanged today. By the end of trading, Gannett fell 33 cents (-1.8%) to $17.75 on average volume. Throughout the day, 4.1 million shares of Gannett exchanged hands as compared to its average daily volume of 4.2 million shares. The stock ranged in price between $17.69-$18.04 after having opened the day at $18 as compared to the previous trading day's close of $18.08. Other companies within the Media industry that declined today were: Noah Education Holdings ( NED), down 7.3%, Dial Global ( DIAL), down 6.5%, VisionChina Media ( VISN), down 6.3%, and Entravision Communications Corporation ( EVC), down 3.6%.
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Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. Its Publishing segment publishes 82 U.S. Gannett has a market cap of $4.14 billion and is part of the services sector. The company has a P/E ratio of 10.6, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 34% year to date as of the close of trading on Thursday. Currently there are four analysts that rate Gannett a buy, no analysts rate it a sell, and five rate it a hold.

TheStreet Ratings rates Gannett as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, attractive valuation levels, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, LodgeNet Interactive Corporation ( LNET), up 32%, Dex One ( DEXO), up 11.6%, New Frontier Media ( NOOF), up 6.4%, and Bona Film Group ( BONA), up 5.7%, were all gainers within the media industry with CBS Corporation ( CBS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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