Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Goods Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Nu Skin ( NUS) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.4%. By the end of trading, Nu Skin rose 98 cents (2.6%) to $38.83 on average volume. Throughout the day, 1.7 million shares of Nu Skin exchanged hands as compared to its average daily volume of 1.6 million shares. The stock ranged in a price between $37.85-$38.97 after having opened the day at $38.04 as compared to the previous trading day's close of $37.85. Other companies within the Consumer Goods sector that increased today were: Zuoan Fashion ( ZA), up 16.7%, China Marine Food Group ( CMFO), up 9.1%, Tofutti Brands ( TOF), up 6.7%, and K-Swiss ( KSWS), up 5.9%.
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Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. Nu Skin has a market cap of $2.22 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 11.7, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 23.8% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and attractive valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Castle Brands Incorporated ( ROX), down 9.4%, American Apparel ( APP), down 7.2%, Star Scientific ( STSI), down 6.7%, and SGOCO Group ( SGOC), down 5.8%, were all laggards within the consumer goods sector with General Motors ( GM) being today's consumer goods sector laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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