“We launched the Project Beacon program last year and built great partnerships with the first class of twelve start-ups,” said Adam Cahill, co-director of Media at Hill Holliday. “With this event, we’re focusing on bringing smart applications to market faster than ever by matching the perfect startup with one of the most beloved brands in America. We can’t wait to see what they bring to the table.”“Start-ups in social, mobile, and analytics are fueling game-changing concepts for modern marketing,” said Debi Kleiman, President of MITX. “The opportunity to connect these young companies with a beloved brand like Dunkin’ Donuts and marry together innovative technology with smart creative is, in a nut shell, the essence of FutureM.” Hill Holliday has been an industry leader in hosting events that explore the crossroads of modern marketing and technology, such as its annual TVnext summit, the Content Conference, and last year’s FutureM, The Pitch. About Dunkin’ Donuts Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel, and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For full-year 2011, Dunkin' Donuts’ restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, MA, Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com. About Hill Holliday Hill Holliday is proud to be among the top marketing agencies in the country, with more than 850 employees in Boston, New York, South Carolina, and Miami. We work on some of the nation’s largest, most demanding, and most complicated pieces of business, and our success came by taking nothing for granted. We were founded in 1968 by four self-described “ad guys” with a commitment to grow their business by first growing their clients’ business. Today we bring unbeatable talent and expertise to every area of communications on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, (RED), John Hancock, Oxfam America, Chili’s, Cigna, and Novartis. Hill Holliday is the only agency to win Adweek’s Media Plan of the Year four years in a row, and was named full-service Media Agency of the Year by MEDIA magazine. For more about our people, our work, and our culture, please visit http://www.hhcc.com. About FutureM
FutureM is a weeklong event experience that brings the nation’s marketing and media trendsetters together to debate cutting-edge developments that will define the future of marketing. Established in 2010, FutureM connects more than 100 speakers with thousands of attendees each year. The creator of FutureM — MITX, the Massachusetts Innovation & Technology Exchange — is a leading industry organization focused on Internet business, bringing together the digital marketing, media, and technology communities. MITX is headquartered in Boston, MA. Follow FutureM on Facebook, Twitter @FutureMBoston, and #FutureM, and on MITX’s blog.