- $1 donation to Bright Pink for every bra sold in Aerie stores across the U.S. and online at aerie.com from September 29 through October 6, up to $50,000. Additionally, customers will be invited to make a personal donation of any amount in stores, to benefit Bright Pink through October 21.
- In Aerie fitting rooms, customers will be invited to text PINK to 59227 to subscribe to Bright Pink’s popular “Underwire Alerts” encouraging them to do their monthly self breast exams.
- Twitter campaign to raise awareness and additional funds for Bright Pink. Aerie will donate $1 for every Retweet from September 29 through October 13, up to $25,000.
About American Eagle OutfittersAmerican Eagle Outfitters (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 77 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 42 international franchise stores in 13 countries. For more information, please visit www.ae.com.