Unilever Propels Digital Savings For Shoppers With First Of Its Kind Multi-Store, Multi-Trip And Multi-Products Cash-Back Promotion By SavingStar
Marking the first time any company has offered fully digital savings to
shoppers across all of its product lines over multiple shopping trips
and retailers, Unilever, a consumer products leader, and
Marking the first time any company has offered fully digital savings to shoppers across all of its product lines over multiple shopping trips and retailers, Unilever, a consumer products leader, and SavingStar, the only national paperless grocery savings service, today announced “One or Many,” an unprecedented savings promotion. Shoppers can buy their favorite Unilever products over one or many shopping trips at one or many participating retailers with all purchases tracked digitally – providing more opportunities for consumers to save. The promotion gives shoppers $5 back after they spend $20 in total on any Unilever products through Thanksgiving Day. “What distinguishes this promotion is the incredible range of products – more than 10,000 units of products consumers know, love and trust – the combination of savings over multiple trips and retailers and the ability to connect to retailer loyalty cards,” said Christine Cea, Senior Director, Marketing Communications for Unilever. “It is an unprecedented opportunity for shoppers to save.” The promotion includes all of Unilever’s U.S. brands, giving shoppers over 10,000 varieties, sizes, and flavors to choose from best-loved brands, including Dove, Vaseline, Suave, Ragú, Lipton, Hellmann’s, Wish-Bone, Ben & Jerry’s, Country Crock and many more. “With the SavingStar program we are able to reward shoppers for their loyalty to the Unilever family of brands,” added Cea. “Unilever believes in helping people look good, feel good and get more out of life. Our products and the savings from this program will help our shoppers do just that.” Shoppers access the deal either via Facebook on Unilever’s “Making Life Better” page – facebook.com/makinglifebetter or savingstar.com. After joining SavingStar for free, shoppers register their supermarket and drugstore loyalty cards from participating retailers in their area. SavingStar links the savings offer to all of their registered cards, enabling consumers to choose where to shop. SavingStar’s digital network includes over 100 retailers nationwide, from Albertsons and CVS to Food Lion, Kroger, Rite Aid, Stop & Shop and many more. A full list of participating retailers is available at: www.savingstar.com/participating_stores. At the store, shoppers use their loyalty cards when they buy any Unilever products. Within a few days, SavingStar will receive the purchase data from the store and send an email to users to let them know their purchase has been logged. Shoppers can track their progress towards the $20 spend requirement on SavingStar’s website. When the goal is reached, SavingStar enables shoppers to cash out their $5 savings with a direct deposit to any bank or PayPal account, as an Amazon gift card, or as a donation to the charity American Forests to help plant trees.