BURLINGTON, Mass., Sept. 27, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced its first collaboration with iAPPS Premier Partner, ServerSide, Inc. on the development and launch of a new website for Premier Lab Supply of Port St. Lucie, FL. ServerSide, founded in 1999, is dedicated to developing custom web applications, integrating systems, and providing managed hosting for a broad range of brands. As an iAPPS Premier Partner, ServerSide has undergone certification on the iAPPS Product Suite, including deployment, development, and maintenance of enterprise websites.

"ServerSide is exactly the type of web developer that we want as part of the iAPPS Partner Program", says Matt Sullivan, Director of Channel Development at Bridgeline Digital. "Their experience in delivering world class web projects is well known in the content management space, and we're excited to see this project launch on iAPPS."

ServerSide was engaged by Premier Lab Supply, a leading medical laboratory supply and manufacturing company, to build a B2B eCommerce site that will provide a more personalized user experience for their customers and deliver a competitive advantage in their respective marketplace. Other goals of the engagement include stronger brand recognition through site re-design, easy product and content management by non-technical staff, utilization of a leading, supportable technology stack like iAPPS, implementation of SEO best practices and analytics tracking to increase conversion rates.     

"We determined that the iAPPS Product Suite was the perfect fit for Premier Lab Supply", said Bill Crouch, a ServerSide vice president. "iAPPS' ability to integrate user behavior from the web site, eCommerce store, and email make it the best solution for any company trying to get the most out of their online channel. Many think that eCommerce is all about B2C, but B2B seems to be driving much of the eCommerce development that we see."

About ServerSide, Inc.

For over 12 years, ServerSide has been developing custom web applications, integrating systems and providing managed hosting services to serve as a one stop shop for hundreds of clients. During that period, ServerSide has worked with clients from Fortune 500 to small business clients in industries such as government, non-profit, manufacturing, and healthcare. We have developed a high level of expertise in helping  clients reach their demographic, helping them articulate their value, helping them to interact with visitors on a personal level, and helping them attract visitors with progressive, forward thinking technology. Learn more about ServerSide at www.serverside.net.

About PREMIER Lab Supply, Inc.

PREMIER Lab Supply, Inc. is a Florida-based manufacturer and supplier of XRF sample preparation equipment, accessories and platinum lab ware items.  We provide products and services worldwide to our customers within industries such as cement, education, environmental, petrochemical, pharmaceutical and steel sectors, among others. Our product portfolio provides solutions to meet our customers' needs in the areas of AA, ICP and XRF Spectroscopy. Learn more about Premier Lab Supply at www.premierlabsupply.com.

About Bridgeline Digital

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today's rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer's facility or Bridgeline's co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, San Diego, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L'Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

CONTACT: BRIDGELINE Contact:         Brian Bolton         Bridgeline Digital, Inc.         Senior Vice President of Marketing         781.497.3013         bbolton@blinedigital.com