BURLINGTON, Mass., Sept. 27, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced its first collaboration with iAPPS Premier Partner, ServerSide, Inc. on the development and launch of a new website for Premier Lab Supply of Port St. Lucie, FL. ServerSide, founded in 1999, is dedicated to developing custom web applications, integrating systems, and providing managed hosting for a broad range of brands. As an iAPPS Premier Partner, ServerSide has undergone certification on the iAPPS Product Suite, including deployment, development, and maintenance of enterprise websites. "ServerSide is exactly the type of web developer that we want as part of the iAPPS Partner Program", says Matt Sullivan, Director of Channel Development at Bridgeline Digital. "Their experience in delivering world class web projects is well known in the content management space, and we're excited to see this project launch on iAPPS." ServerSide was engaged by Premier Lab Supply, a leading medical laboratory supply and manufacturing company, to build a B2B eCommerce site that will provide a more personalized user experience for their customers and deliver a competitive advantage in their respective marketplace. Other goals of the engagement include stronger brand recognition through site re-design, easy product and content management by non-technical staff, utilization of a leading, supportable technology stack like iAPPS, implementation of SEO best practices and analytics tracking to increase conversion rates. "We determined that the iAPPS Product Suite was the perfect fit for Premier Lab Supply", said Bill Crouch, a ServerSide vice president. "iAPPS' ability to integrate user behavior from the web site, eCommerce store, and email make it the best solution for any company trying to get the most out of their online channel. Many think that eCommerce is all about B2C, but B2B seems to be driving much of the eCommerce development that we see."