What Buzzwords Are Americans Sick And Tired Of Hearing This Election Season?

LOUISVILLE, Ky., Sept. 26, 2012 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization Engine TM, today announces an exciting political promotion, CafePress Buzzword Bingo, which rewards active viewer participation during the upcoming presidential debate held on Wednesday, October 3, 2012. Debate viewers are encouraged to visit CafePress' election shop during the live-telecast where CafePress will keep track of how many times each candidate uses pre-selected buzzwords, customers will reap the rewards associated with each buzzword.

The pre-selected buzzwords that CafePress will monitor for are:
  • Jobs
  • Economy
  • Obamacare
  • Middle class
  • Wall Street
  • 1%
  • "Doubling down"
  • Success
  • Freedom

In anticipation of the upcoming debate, CafePress surveyed Americans to determine what buzzwords they expect to hear the most and those they are already tired of hearing; several interesting findings came from the survey:
  • Not surprisingly, almost 50% of Americans expect to hear "economy" during the debate --  "Economy" led as the most expected buzzword across all survey demographics, including: generations, education and household income
  • 25-34 year olds, those arguably hit hardest in the jobs category during the recession, lead the generational categories surveyed, with 26% expecting "jobs" to be used most frequently
  • Only 1% of surveyed Americans expect to hear "Wall Street" mentioned, despite the fact that 22% are tired of hearing about the "1%" (much discussed during the "Occupy Wall Street" movement)
  • Only 8% of all those surveyed are tired of hearing "freedom"
  • 10% more men are tired of the phrase "doubling down" than women (27% v 17%)
  • Women are equally tired of hearing the phrases "success" and "built that" (22%)

During the debate, CafePress will host a live tally on a Bingo Board and provide sudden coupon offers on political merchandise.

"CafePress is at the intersection of self-expression and technology and the election offers a key moment in time for the public to express themselves. We want Americans to be actively engaged in politics and so we are creating an opportunity to get everyone excited about expressing their personal beliefs by voting in November," said Marc Cowlin, director of marketing at CafePress. "CafePress Buzzword Bingo is an opportunity for debate viewers to have a personal vested interest in what the candidates say on the debate stage."

CafePress offers a wide variety of political gear to allow voters the opportunity to fully express their opinions on the candidates, parties and issues. Each week, since November 2011, The CafePress Meter is shared on the CafePress Elections page that tracks merchandise sales trends for each presidential candidate. CafePress believes that how people spend money on political merchandise says a lot about a candidate's supporters and the way they will vote.

For more information, visit http://www.cafepress.com/ .

About CafePress [ PRSS ]:

CafePress is The World's  Customization Engine TM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites include CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com and LogoSportswear.com

The CafePress logo is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=12183

Survey Methodology:

The survey was conducted among 1,200 adults in USA. The interviews were conducted online by Redshift Research in September 2012 using an email invitation and an online survey. Quotas were set to ensure reliable and accurate representation of the total populations aged 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
CONTACT: Media Contact         Marc Cowlin         650.655.3039         pr@cafepress.com

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