LAS VEGAS, Sept. 26, 2012 /PRNewswire/ -- TUCON -- Badgeville, the #1 gamification and behavior management platform, today announced a strategic partnership with TIBCO that will deliver Badgeville's rich game and reputation mechanics within tibbr, the social enterprise platform. Badgeville will be available in the tibbr Apps Marketplace, and will make it possible for tibbr users to earn contextually relevant rewards mapped to their expertise and contributions within the tibbr platform. "We're excited to be the first gamification provider for tibbr, a social enterprise platform that's truly different," says Kris Duggan, Badgeville's CEO. "With TIBCO's deep enterprise roots, and attention to mapping social to business processes, we're excited to drive and reward user behaviors in tibbr that encourage contextual collaboration. With Badgeville and tibbr, the right information – and, now, the right reward – will find you." "Badgeville combined with tibbr delivers users with achievements and rewards that are contextually relevant to their job, providing a rich gamification experience that goes beyond adoption and usage," said Sriram Chakravarthy, Vice President, Products and Engineering, Social Computing, TIBCO Software. "By creating a broad ecosystem of partners, we're expanding the capabilities of tibbr to encompass the needs and demands of businesses across all verticals, empowering their employees to get their best work done." Badgeville is one of the fastest-growing SaaS startups in the world, raising $40M in just 20 months since the company's launch. Badgeville's core product, The Behavior Platform, has helped hundreds of companies improve customer loyalty and employee performance in virtually every major industry. Badgeville customers include EMC, Deloitte, NBC and Samsung. Some customers have seen as much as 500 percent increase in user comments, 140 percent growth in time on site, 60 percent increase in employee engagement, 80 percent jump in user registrations, and 250 percent growth in training compliance.