The Phoenix Companies, Inc. (NYSE:PNX) today announced the launch of eApp, a newly developed electronic application platform created to enhance the way advisors and brokers complete and submit fixed indexed annuity application forms. “With a variety of evolving annuity products available today, it is critical for advisors to effectively communicate with their clients to provide the right products that align with their unique needs,” said Mark Fitzgerald, national sales manager for Saybrus Partners. “Additional requirements around product suitability and increased complexity of product features have increased the number of forms required to sell annuities. As a result, agents are spending more time completing and correcting paperwork, allowing them less time to focus on the client needs. With eApp, agents, brokers and advisors have an easy-to-use platform that allows them to more efficiently and accurately complete application forms.” Phoenix’s eApp is a digital platform that allows users to instantly submit annuity application forms through a highly secure web portal rather than the traditional time consuming approach of submitting forms by mail. In conjunction with the previously announced REALIZE personal retirement analysis online tool, eApp also pre-fills many required data fields based on information inputted during the needs discussion and product quoting process. The tablet compatible application also provides accuracy controls that help ensure forms are filled out correctly the first time by highlighting any fields that are not completely filled. "We believe Phoenix's experience is fairly representative of the industry with close to half of our paper application forms submitted 'Not in Good Order.’ The accuracy controls of eApp save agents, brokers and advisors from extra time and hassle fixing errors in annuity applications," Fitzgerald said. Fitzgerald went on to comment, “By utilizing both eApp and the REALIZE platform, agents now have the tools to help guide them through planning conversations to determine the most suitable annuity offering."