NEWTOWN, Conn., Sept. 24, 2012 /PRNewswire-USNewswire/ -- For the third year in a row, Outdoor Channel, America's leader in outdoor TV, has committed to a Pinnacle-level sponsorship for the Shooting, Hunting and Outdoor Trade Show™ ( SHOT Show®). The SHOT Show is owned by the National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. Pinnacle is the highest sponsorship level associated with the event, which attracts more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services, making it the largest show of its kind in the world. Outdoor Channel offers popular programming capturing the authentic excitement of the hunting, fishing, shooting, adventure and conservation lifestyles to enthusiasts. The leading national outdoor cable network takes viewers across America and around the globe, sharing unmatched thrills and adventures through the eyes of esteemed outdoor personalities and renowned celebrities, including Jim Shockey, Michael Waddell, Ted Nugent, Lee and Tiffany Lakosky, Craig Morgan, Shawn Michaels and more. Outdoor Channel can be viewed in high definition and across multiple platforms, including, video-on-demand, mobile, and on the web at www.OutdoorChannel.com. "This marks the third straight year that Outdoor Channel has stepped up to become a top-tier sponsor of the SHOT Show. This unprecedented support reflects the network's commitment to the outdoor industry and all that the industry's premier trade show stands for," said Chris Dolnack, NSSF senior vice president and chief marketing officer. Outdoor Channel's sponsorship includes being the official title sponsor of NSSF's State of the Industry Event; offering show attendees meet-and-greet access to the network's top talent; providing on-site information and navigation stations for attendees on the show floor; in addition to network marketing and advertising opportunities surrounding the show.