DALLAS, Sept. 24, 2012 /PRNewswire/ -- Room Key(SM), the innovative hotel search engine which launched in January of this year, announced today three new hotel partnerships and impressive consumer traffic growth, clearly reflecting consumer interest in the simplified search experience and benefits of booking direct that Room Key delivers. (Logo: http://photos.prnewswire.com/prnh/20120924/NY79214LOGO ) Room Key has been embraced by the hospitality industry since launch, which has translated to exceptional growth within its direct connect hotel offerings. The newest partners to join Room Key are La Quinta Inns & Suites, Millennium Hotels & Resorts and The Leading Hotels of the World (LHW). The addition of these hoteliers effectively doubles the properties that will be offered to consumers on Roomkey.com, increasing the breadth and depth of offerings from which consumers can choose the hotel that is right for them. These new partners' hotels are expected to go live on Roomkey.com this fall. Partnering with La Quinta Inns & Suites expands Room Key's midscale offerings throughout the U.S., Canada and Mexico with another brand that is known and trusted by consumers. "We are pleased to join Room Key and offer consumers an additional way to easily search for our hotels and book direct with La Quinta," said Ted Schweitzer, senior vice president marketing and e-commerce at La Quinta. "When using Room Key, consumers can rest assured knowing they booked directly with our hotel and will earn their La Quinta Returns points." Millennium Hotels & Resorts brings mid to upscale properties in 19 countries to Room Key, further expanding the site's global offerings for consumers. "Millennium is excited to add our properties to the selection of hotels on Roomkey.com," said Nayan Peshkar, Director of Revenue Management and Electronic Marketing from Millennium. "It's important to the Millennium brand that we reach consumers where they shop and offer them the most accurate and comprehensive information on our properties to simplify their search. Room Key enables us to do that via a new, yet already established and rapidly growing, distribution channel."