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Over one-third of shoppers bought 100% of their items on sale over the Thanksgiving weekend, according to the National Retail Federation.
Promotional levels remained about the same year-over-year for Black Friday, indicating that retailers aren't 'struggling,' Telsey Advisory CEO Dana Telsey said on CNBC.
Piper Jaffray raised its ratings on Gap and L Brands to 'neutral' as the firm's survey indicated the strongest Black Friday participation in five years.