Green Mountain Coffee Roasters, Inc. Announces New Executive Appointments

Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced that Michael Jacobs has been named Chief Logistics Officer and an Executive Officer of GMCR and that Michael Cunningham has joined the Company as its Chief Information Officer. Both report directly to President and CEO, Larry Blanford.

Mr. Jacobs joined GMCR in April 2012. In his prior role as Vice President, Enterprise Logistics and Distribution he has been focused on providing both strategic and tactical leadership to the Company’s outbound logistics and distributions function, related processes and technology, and customer relations. Mr. Jacobs was named an Executive Officer of the Company as of Friday, September 14, 2012. He joined GMCR from Toys“R”Us, Inc. where he held progressively responsible positions in transportation, distribution and logistics on a global basis.

"We are very pleased to have Michael on our executive management team,” said Blanford. “His industry experience and business acumen have already proved valuable to the organization, and his new appointment will allow him to better directly set the strategy to optimize our customer relations and operational effectiveness across an increasingly complex, multi-channel business.”

Mr. Cunningham is responsible for the strategic and operational leadership of GMCR’s Enterprise Information Systems & Technology function. He joined the Company in July 2012 from Kraft Foods where he served as Chief Technology Officer and Vice President, Global Information Services. He has extensive experience in the consumer packaged goods industry where he has successfully led the creation and delivery of global IT strategies as well as initiatives in business process development, reengineering and large scale ERP implementations.

"As our Company grows our organization is increasingly reliant on the technical capabilities and efficiencies of our information systems and infrastructure,” said Blanford. “Mike’s extensive expertise and leadership will be an integral asset to GMCR as we look to continuously improve our business and technology systems to allow us to meet future business goals.”

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