The Cheesecake Factory Incorporated (NASDAQ: CAKE) today announced the opening of its newest Cheesecake Factory restaurant at the Quaker Bridge Mall in Lawrenceville, New Jersey. The restaurant opened on September 19, 2012 and contains approximately 8,700 square feet and 230 seats. About The Cheesecake Factory Incorporated The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 174 full-service, casual dining restaurants throughout the U.S., including 159 restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. Learn more about the company at www.thecheesecakefactory.com.