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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model NEW YORK ( TheStreet) -- Deckers Outdoor Corporation (Nasdaq: DECK) hit a new 52-week low Thursday as it is currently trading at $38.85, below its previous 52-week low of $39.41 with 2.5 million shares traded as of 2:05 p.m. ET. Average volume has been 1.7 million shares over the past 30 days. Deckers Outdoor has a market cap of $1.63 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are down 45.3% year to date as of the close of trading on Wednesday. Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. The company has a P/E ratio of 9.9, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7.