W Hotels Worldwide & Glacéau Vitaminwater In Partnership With Rock Paper Photo Present MADONNA: A Transformational Exhibition

W Hotels Worldwide and vitaminwater, in partnership with Rock Paper Photo, today announced MADONNA: A Transformational Exhibition. The exclusive traveling, multi-media exhibition features never-before-seen photographs of the music and fashion legend’s iconic 1980s street style shot by celebrated photographers Richard Corman and George DuBose. Debuting this evening at W Mexico City, the exhibit, which combines music, photography and pop culture, will be transformed during the launch event by famed New York City street artist Alec Monopoly with his signature style. The exhibition will then travel around the globe making stops at the newly opened W Singapore – Sentosa Cove, W Paris – Opera, W Bangkok, W Hong Kong and W New York – Times Square later this year.

“We are delighted to partner with vitaminwater and Rock Paper Photo on this exclusive exhibition that celebrates music and fashion, two of the W brand’s core passions,” said Vincent Gillet, Global Brand Leader, W Hotels and Le Méridien. “Madonna is one of the industry’s biggest icons, and through this innovative partnership, we’re able to create a truly exclusive experience that gives our jet-setting guests insider access to never-been-seen-before photographs of the Queen of Pop.”

“This incredible exhibition personifies style, cachet and personality – a perfect fit what we stand for as a brand,” added Rodolfo Echeverria, vice president of global active lifestyle beverages, Coca-Cola. “We’re thrilled to partner with W Hotels and Rock Paper Photo to give our drinkers around the globe an intimate peek at one of the greatest pop stars of our time.”

As part of the exhibition, Rock Paper Photo together with Corman, who has photographed the likes of Nelson Mandela, Kurt Vonnegut, and Keith Haring, will reveal never-before-seen portraits of Madonna shot in New York City, also the birthplace of W Hotels. Featuring the music icon’s signature 80s street style, this is the first time that several of Corman’s photographs will be revealed to the public. The photographs have been curated by Rock Paper Photo, the ultimate online fine art photography gallery, founded by Live Nation Entertainment and Madonna’s longtime manager, Guy Oseary.

“Madonna was an Original,” said Corman. “No one at that time had the look, the talent and the relentless attitude and fortitude to move her style forward at all costs. These images [represent] her fearlessness and charismatic bravado that to this day credits her with changing the course of Pop Culture.”

W Hotels and vitaminwater will travel the exhibition to select W Hotels around the world starting with W Mexico City on September 20. At each stop along the global tour, New York City street artist Alec Monopoly will transform the photos live using his graffiti style artistry. Featuring his signature ‘Monopoly Man’ tag, Monopoly will utilize colors that mirror the vibrancy of vitaminwater’s robust flavors while bringing to life the 24/7 nature of W Hotels.

MADONNA: A Transformational Exhibition will debut at W Mexico City on September 20 and make month-long stops at W Singapore – Sentosa Cove on October 20, W Paris – Opera on November 14 and W Bangkok, W Hong Kong and W New York – Times Square later this year.

For updated information on the MADONNA tour as well as exclusive access to exhibit images, visit www.facebook.com/whotels.

For more information on W Hotels Worldwide, please visit www.whotels.com or follow @WHotels on Twitter.

For more information and to purchase the exhibit photographs, visit www.rockpaperphoto.com/madonna.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 43 hotels and retreats, including 15 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Bangkok, Guangzhou, Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and Mexico’s Riviera Maya. For more information, visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter.

About Rock Paper Photo

Rock Paper Photo lies at the intersection of sophisticated fine art and accessible limited-edition collectability. With an extensive inventory of images numbering in the thousands, the company works only with a carefully curated collection of photographers and participates intimately in the production process in order to assure the highest quality result. Its unframed and framed prints, offered in Silver Gelatin, Archival Chromogenic, Archival Pigment and Platinum, range in price from $250 to more than $10,000. A certificate of authenticity accompanies each hand-signed print. To view the gallery, please visit www.RockPaperPhoto.com.

About glacéau vitaminwater

glacéau vitaminwater – the original nutrient-enhanced water brand from new york first launched in 2000 and is now hydrating thirsty people like you in cities around the world including los angeles, miami, london, paris, sydney, seoul, tokyo, mexico city, montreal, cape town, singapore, buenos aires, hong kong and shanghai.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Copyright Business Wire 2010

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