7UP returns for a third consecutive year as the official beverage sponsor of the Latin GRAMMY® Awards and officially kicks-off the “¡Viva Latin GRAMMY®s!” promotion. In partnership with The Latin Recording Academy, the contest will give one lucky 7UP fan the experience of a lifetime: a trip to Las Vegas to attend the XIII Annual Latin GRAMMY® Awards, along with tickets to a private concert by music sensation Enrique Iglesias. “We’re proud of our continued partnership with The Latin Recording Academy, which allows us to bring our fans such a unique experience on the biggest night of the year for Latin music,” said Olivia Vela, director of multicultural marketing for 7UP and parent company Dr Pepper Snapple Group. “7UP is bringing the energy and excitement of a once-in-a-lifetime performance by Enrique Iglesias and one lucky fan will win tickets, allowing them to truly Viva Latin GRAMMY®s.” The winner of “¡Viva Latin GRAMMY®s!” promotion will receive two VIP tickets to the XIII Annual Latin GRAMMY® Awards show on Nov. 15 in Las Vegas, NV, as well as two additional tickets to enjoy a private concert by Enrique Iglesias on Nov. 14. The prize includes round trip airline tickets for the winner and their guest and a two night hotel stay. Fans can enter the contest online, via text message or by mail. To enter online and view full contest rules and instructions for submitting mail-in entries, visit www.winvipconcert.com. Entries via text message can be made by texting “7UP” to 97579 from any mobile phone. Fans can submit up to one entry per day through Oct. 28. The lucky winner will be selected by random drawing on Oct. 29, 2012. The XIII Annual Latin GRAMMY® Awards will be presented in Las Vegas at the Mandalay Bay Events Center. The show will be broadcast live on the Univision Network from 8–11 p.m. ET.