NORTH BERGEN, N.J., Sept. 20, 2012 /PRNewswire/ -- If you've ever been to Joe Weider's Olympia Fitness and Performance Weekend in Vegas ( September 27-30) you know there are plenty of "uplifting" opportunities! This year, The Vitamin Shoppe booth at the Olympia expo on the 28th and 29th will feature the "Search for Mr. and Mrs. BodyTech" contest. An oversized foam dumbbell will be in the booth for showing off the ultimate dead lift. All entrants' photos will be posted on The Vitamin Shoppe Facebook page in galleries for downloading after the event. The best female and male who embodies the "most fit physique" will be chosen as "Mr. and Mrs. BodyTech" and the winners will each receive a $250 gift card at The Vitamin Shoppe, plus be featured on Facebook and get "bragging rights" for the ultimate pose. Robert Hatch, the well known body builder, will once again bring his unique style and sass to The Vitamin Shoppe booth, dishing out t-shirts, free True Athlete products and other goodies! So strike a pose! Show off that physique and do that dead lift at The Vitamin Shoppe booth #1401 on September 28th and 29th at the Olympia! About Vitamin Shoppe, Inc. (NYSE:VSI) Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech and True Athlete proprietary brands. The Vitamin Shoppe conducts business through more than 550 company-owned retail stores, national mail order catalogs, and website, www.VitaminShoppe.com. Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe SOURCE Vitamin Shoppe, Inc.