LifeVantage Announces Continued International Expansion

SALT LAKE CITY, Sept. 19, 2012 (GLOBE NEWSWIRE) -- LifeVantage Corporation (LFVN), a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, including its patented dietary supplement Protandim ®, the Nrf2 Synergizer ®, today announced plans to further expand operations in Japan and to enter the market in Hong Kong.

LifeVantage announced today that it will host a grand opening event in Tokyo on October 13 and October 14 to celebrate the official opening of its new Tokyo office. For the past two years, the Company has been selling its Nrf2 Synergizer dietary supplement Protandim ® and its anti-aging skin cream LifeVantage TrueScience ® into Japan using a "not-for-resale" model. Douglas C. Robinson, President and Chief Executive Officer of LifeVantage, remarked, "We anticipate that the grand opening event will be attended by several thousand independent distributors, vendors and other friends of LifeVantage. This marks an important transition point for our move to a complete "on-the-ground" presence in Japan."

In addition, the Company announced today that it is exploring the opportunity to sell its products in Hong Kong. The Company is in the late stages of regulatory and legal reviews of the opportunity and believes that it should be able to begin selling product into Hong Kong through a network of independent distributors within the next three to six months. 

Mr. Robinson further stated, "We remain committed to expanding our operations in places where we believe we can grow in a sustainable manner. We have demonstrated that there is substantial demand for our products and business opportunity in Japan and we believe Hong Kong may provide important opportunities for customers and independent distributors as well. We look forward to continuing our international expansion efforts."

About LifeVantage Corporation

LifeVantage, (LFVN), a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, is a science based nutraceutical company. LifeVantage is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. The Company was founded in 2003 and is headquartered in Salt Lake City, UT.

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