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Tronc shares were slipping on Thursday after the publisher of the Chicago Tribune came up short in its quest to acquire the rival Chicago Sun-Times.
The magazine publisher may change its name to rebrand the company for the digital age. If it does, it may want to avoid something resembling Tronc or Tegna.
Chicago's Sun-Times, which has struggled to reverse declining circulation and advertising sales, nevertheless could be the object of a bidding war, as a Edwin Eisendrath-headed group has offered $15 million.