MILWAUKEE and MADISON, Wis., Sept. 19, 2012 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, announced today that it is now accepting applications for Novo Nordisk Community Care Madison/ Milwaukee, a community-based initiative that supports local programs that educate people living with type 2 diabetes. The sponsorships are part of the Novo Nordisk Community Care program, which aims to promote sustainable change by working with locally based non-profit groups in cities across the country to help communities most affected address the growing diabetes crisis. Novo Nordisk will invest $100,000 as part of the initiative to support organizations in Madison, WI and Milwaukee, WI. For more information and to download an application form, interested organizations should visit www.NovoNordisk-US.com. "More than 432,000 Wisconsin residents were faced with diabetes in 2010," said Lori Moore, Executive Director of Communications and Public Affairs at Novo Nordisk. "As an industry leader, Novo Nordisk is committed to reversing the trend of the diabetes crisis. We recognize that community-based organizations play a critical role in providing diabetes education and care that can help defeat this disease." In 2011, Novo Nordisk Community Care sponsored more than 20 diverse community-based programs and awarded $415,000 to organizations in Atlanta, Minneapolis, Boston, and Philadelphia. Last year's sponsored programs were selected for their unique content focused on education and resources for patients, ranging from interactive workshops, material for underserved and minority populations, and faith-based community initiatives. This year, Novo Nordisk will offer new sponsorship opportunities to eligible non-profit organizations dedicated to educating and empowering patients in Madison, WI and Milwaukee, WI to become more engaged in their health and management of type 2 diabetes. Diabetes has become a global health crisis, and is taking a major toll on our communities, with Wisconsin bearing a large part of the burden. A recent model from the Institute for Alternative Futures (IAF), commissioned by Novo Nordisk, estimates that the number of Americans living with diabetes will increase 64% between 2010 and 2025, affecting more than 53 million people. And, in Wisconsin, it's estimated that the number of people with diabetes will increase 68% between 2010 and 2025, affecting 727,800 people. This dramatic increase could mean a total of $7.2 billion in medical and indirect societal costs of diabetes for Wisconsin in 2025. If not properly managed, diabetes can lead to other serious health issues such as heart disease, stroke, kidney disease, blindness, amputation, and other complications.