That's what scares me about some of the decisions Tim Cook has made in Jobs' absence, particularly the forthcoming mini iPad, assuming Apple releases one.

Up until the unveiling of new Kindle Fire tablets, Amazon hadn't done much in the way of hardware innovation. While it certainly upped the ante, all of its devices combined likely will not top a few weeks' worth of iPad sales.

But, Amazon is not there to command marketshare. It wants mindshare. It wants to sell devices to just enough people who will use them to spend money via more than one of Amazon's platforms, programs and services.

Going forward, there's no reason why Apple and Amazon cannot coexist. Both companies have carved out massive niches for themselves, based on superior user experiences.

If either company falls from greatness, it will not be the fault of the other or an otherwise inferior competitor. Rather, you can likely blame any unraveling at Apple on Apple or a loss of momentum at Amazon on Amazon.

At the time of publication, the author held no positions in any of the stocks mentioned in this article.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.

If you liked this article you might like

Hewlett Packard Enterprise Slashing Employees by 10% to Cut Costs

With the Fed, It's Different This Time

Walmart Tests Grocery Delivery Directly Into Your Refrigerator

10 States Where the Wealthiest Executives Call Home

L.A. Times Tops 100,000 in Digital Subscriptions