LAS VEGAS, Sept. 18, 2012 /PRNewswire/ -- Caesars Entertainment Corporation (Nasdaq: CZR) today announced that, in recognition of its Total Rewards loyalty program, it has received COLLOQUY's Master of Enterprise Loyalty Award, the only loyalty award determined by members of the loyalty industry. COLLOQUY, the global research group of LoyaltyOne, a leader in the design and implementation of loyalty programs, grants this award each year to the company that best demonstrates how its Enterprise Loyalty strategy has been adopted and integrated across its enterprise, resulting in improved financial and/or customer performance, competitive advantage and longer term customer loyalty. The Master of Enterprise Loyalty Award recipient was nominated by external audiences, rather than by the companies themselves, and the winner was determined by a jury of industry thought leaders. Caesars prevailed over other leading loyalty marketing companies across the globe to receive this prestigious award. According to COLLOQUY, the Master of Enterprise Loyalty Award is presented to the company that "has embraced a corporate-wide, holistic approach to using data to transform the consumer experience and improve both financial and customer performance." "We are constantly looking for ways to innovate and improve our customers' experience. We are honored and excited to be recognized as a world leader in building loyalty with our valued guests," said Tariq Shaukat, executive vice president and chief marketing officer for Caesars Entertainment. Total Rewards recognizes and rewards customers for all forms of entertainment spend at any of Caesars' casino, dining, retail, and entertainment venues nationwide. Through Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of exclusive access to unique experiences, amenities and benefits. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Flamingo, Bally's and Planet Hollywood Resort and Casino.