- Snap Payroll, the latest innovation from Intuit’s Employee Management Solutions group, which allows small businesses to quickly calculate taxes and withholdings so they can pay their employees with confidence.
- Intuit Fasal, offered in India, which helps more than 1 million farmers get the best prices on their crops by delivering text messages that provide prices at local markets.
- Live communities, where customers can get questions answered by other customers about everything from special tax circumstances to competitive pay for employees. These online communities have been part of products including TurboTax, QuickBooks and Mint for several years. Today, they reach more than 10 million users, and have answered more than 25 million questions.
- The Intuit Partner Platform, which allows third-party developers to integrate their services with QuickBooks data. There are 130,000 third-party developers in the Intuit ecosystem serving more than 2.9 million registered users. In addition, Intuit is opening the application programming interfaces to its financial data service in the U.S. and Canada, creating a unique opportunity for third-party developers to build new and innovative financial solutions.
- QuickBooks Online, which is now available to small businesses around the world. Built on the existing platform, the global product taps into the power of community by inviting customers and third parties to further localize the product in numerous ways, from language translation to tax analysis.
Using Data to Create DelightThe value of connected services is increasingly found in the data and connections it creates to deliver breakthrough benefits for customers. The third strategic element includes harnessing the collective data that flows through Intuit’s ecosystem. Building on this, Intuit aims to deliver data-driven insights that empower individuals and small businesses to save time and money and make meaningful changes in their financial lives. Existing examples include:
- Mint’s Ways to Save, which analyzes customers’ unique data and helps them save money. It searches the marketplace and delivers customized offers for credit cards and other financial products with lower rates and relevant benefits. The service has identified more than $2.4 billion in savings for Mint’s 10 million users.
- QuickBooks Online's Trends feature, which anonymously aggregates customer data, allows small businesses to see how their income and expenses stack up against similar businesses. For example, a roofer in Philadelphia grossing $250,000 a year can compare results with other roofers in the area or across the country.
- Intuit Financial Services’ Mobile Purchase Rewards feature, which lets customers turn their smartphone into a savings tool. The service allows consumers to receive and activate customized merchant-funded discounts or rewards, based on personal buying habits.
“The current economic climate is challenging but it gives Intuit great opportunities to help our customers when they need us most,” said Smith. “Our strength, combined with the contributions of tens of millions of customers and third-party developers, will allow us to improve the financial lives of millions of people.”Suggested Links: Visit the following links for more information:
- Intuit’s Investor Day webcast replay
- Brad Smith discusses the refreshed strategy
- Selected slides from Smith’s presentation
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