It's not easy to maintain the buy-and-hold mentality with so many pundits telling investors that you can't be successful unless you are trading. It takes patience, some vision and an iron stomach to ignore all of the noise. When McDonald's ( MCD) stumbled in the 2000-2003 era, many wrote off the name, suggesting that its best days were behind it. Performance since then tells a much different tale. MCD data by YCharts
But, it's not just the big names that are candidates for long-term ownership, as Boston Beer has demonstrated. There are a number of smaller, off the radar names that have had excellent track records. National Beverage Corp. ( FIZZ), the maker of Shasta and Faygo soft drinks, and other off-brand products, has returned an average of 12.5% since going public in 1991. It might not be a company that you are familiar with, but it has benefited from the popularity of off-brand products, fueled by a rough economy and the growth of "dollar" stores. Another example, J&J Snack Foods ( JJSF), the maker of Icee beverages, Superpretzel soft pretzels, and other food products, has returned an average of 13% per year since going public in 1990. JJSF data by YCharts
What do all of the aforementioned names have in common? They are all consumer products companies that have historically maintained good balance sheets, and in most cases, a solid brand awareness. They have all been worthy of a buy-and-hold strategy, and have rewarded their shareholders well. There are others out there, worthy of owning in the long-term sense, as an "owner", and not a temporary steward. Buy-and-hold is not dead. Twenty years from now, my brother-in-law will no doubt still hold his Boston Beer shares, and a couple boxes full of related "owner" trinkets. At the time of publication the author held no positions in any of the stocks mentioned. This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.