NEW YORK ( TheStreet) -- CHANGE IN RATINGSBeacon Roofing ( BECN) downgraded at Keybanc from Buy to Hold, Keybanc said. Valuation call. Bloomin Brands ( BLMN) rated new Buy at Goldman. $17 price target. Company's brands are strong and can outperform the industry. Cliffs Natural ( CLF) downgraded at JP Morgan from Overweight to Neutral, JP Morgan said. $36 price target. Valuation call, given the solid run in steel stocks over the past week. Crane ( CR) upgraded at Citi to Buy from Neutral, Citigroup said. $47 price target. New analyst believes that the stock has late-cycle appeal. Discover Financial ( DFS) downgraded at Stifel from Buy to Hold, Stifel Nicolaus said. Valuation call. Hasbro ( HAS) downgraded at Stifel from Buy to Hold, Stifel Nicolaus said. Valuation call. Legg Mason ( LM) downgraded at Jefferies to Hold from Buy, Jefferies said. Turnaround momentum takes a pause. Hold rating. Moody's ( MCO) upgraded at Benchmark from Hold to Buy, Benchmark said. $51 price target. Domestic issuance will likely remain strong into 2013. ServiceNow ( NOW) rated new Neutral at Mizuho. Valuation call, based on a $36 price target. Plantronics ( PLT) downgraded at Mizuho from Buy to Neutral, Mizuho said. $37 price target. Valuation call, as the stock is up 27% since June. Phillips 66 ( PSX) downgraded at Citi to Neutral, Citigroup said. Refining sector is already pricing in a lot of good news. $49 price target. Tesla Motors ( TSLA) upgraded at Morgan Stanley to Overweight from Underweight, Morgan Stanley said. $50 price target. Fears about a slower launch for the Model S have been overblown. Under Armour ( UA) downgraded at Argus from Buy to Hold, Argus Research said. Valuation call. Unilever ( UL) upgraded at UBS to Buy from Neutral, UBS said. $38.77 price target. Finally getting its food act together. Valero ( VLO) downgraded at Citi to Neutral, Citigroup said. Valuation call, based on a $35 price target. Wells Fargo ( WFC) downgraded at Stifel from Buy to Hold, Stifel Nicolaus said. Estimates also cut, given lower expected net interest margin.