For the sales professional, the saying ‘time is money’ and ‘connections are everything’ go hand in hand. With that in mind, is it any wonder that many sales professionals find themselves frustrated with CRM systems when they need information fast? Plantronics (NYSE: PLT), in conjunction with ThreeWill® and Datahug, have addressed this problem by delivering tools that automatically serve up information such as real-time customer data and organization-wide relationships with your customers. Plantronics headsets also help these applications capture and track your call information, eliminating steps in the CRM process. “Sales professionals need to move quickly to access customer information, leverage existing relationships and update CRM applications,” said Jeffrey Siegel, vice president of Strategy and New Business Development at Plantronics. “Instead of spending time navigating through multiple screens, Popcorn and Datahug provide information when they need it most; as they are engaging with customers. This integration will also update records so the sales professional does not have to go back and manually enter information on who they called and when.” New Tools for Sales Professionals: Popcorn and Datahug Imagine receiving a mobile call from a prospective customer, you answer it and a screen pops up on your PC that shows all the relevant information and history for this contact. You’ve just experienced Popcorn, a new app for Salesforce.com from ThreeWill. Popcorn also ‘pops’ Chatter, the social enterprise tool from Salesforce.com that helps you collaborate with context. Popcorn gets information about mobile calls through the Plantronics APIs. "We are inspired by what contextual intelligence has to offer us as application developers. In particular, knowing when incoming or outgoing calls are taking place. What gets us so excited about Popcorn and our relationship with Plantronics is that we are going to have a real impact on sales professional's daily conversations," said Danny Ryan, co-founder and vice president of Business Development at ThreeWill. “The killer feature of Popcorn is the ability to log a call to Salesforce directly from the Popcorn dashboard – sales professionals are going to like this and sales managers are going to love this."