SAN DIEGO, Sept. 17, 2012 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today kicked off the 2012 AllJoyn™ Peer-2-Peer App Challenge for developers. Qualcomm invites app developers to submit innovative, original apps using AllJoyn, Qualcomm Innovation Center, Inc. (QuIC)'s open-source, application development framework that is designed to enable proximity-based device-to-device communication. The developers of the winning apps will compete for total cash and prizes worth more than $170,000. Contest categories include: best overall app, best educational app, best gaming app and best social app, as well as awards for best multiscreen experience and people's choice awards. The 2012 AllJoyn Peer-2-Peer App Challenge is open to developers across China, Germany, India, Israel, Japan, South Korea, United Kingdom and the United States. Entrants must be 18 years old or older. Submissions will be evaluated by a panel of experts based on merits such as technology innovation and user experience. Additional details and rules, including candidate eligibility and submission guidelines, can be found here. "AllJoyn unleashes the power of proximal peer-to-peer communications for the first time, enabling developers to create exciting new user experiences from multi-player gaming and entertainment, to media sharing, multiscreen experiences, productivity tools and social networking," said Liat Ben-Zur, senior director of software strategy and business development for Qualcomm. "The possibilities are endless and we are excited to see what type of creative and unique apps come out of the challenge." The 2012 AllJoyn Peer-2-Peer App Challenge is now open for submissions until December 27, 2012. About Qualcomm Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages. Qualcomm is a registered trademark of Qualcomm Incorporated. AllJoyn is a trademark of Qualcomm Innovation Center, Inc. All other trademarks are the property of their respective owners.