So why is it languishing at the level it occupied when it came public? First, we know the misery that social and mobile Internet stocks have visited on shareholders. Second, 64 million shares will be freed from a lock-up on Sept. 25. Given that there are only 73 million shares outstanding, you know people have to be worried about this, potentially the mother of all expirations.

Look, this could turn out to be a Yelp ( YELP) type of situation, in which so many shorts were put on ahead of expiration that the stock ran when there wasn't enough supply for the shorts to cover on.

You also can't presume, given how well the company has executed and how it should be nicely profitable next year, that the stock will be for dumped by all of the venture capitalists in the deal.

Nevertheless, it is sure worth doing the work, because all of the growth trends are going Millennial's way, and you have to believe one of the major online players would like a stake in the mobile ad server and support game. They sure can't buy the No. 1 and No. 3 players -- respectively, Google and Apple. But to snap up the No. 2 player -- now, that makes all of the sense in the world.

Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL.

Just Bite Into Apple Already

Posted at 3:24 p.m. EDT on Wednesday, Sept. 12

Oh, for heaven's sake, stop trading Apple ( AAPL) and start owning Apple. People are trading the stock as if it were a movie and sending it up and down based on the latest review.

Look, I get the importance of the iPhone to Apple: It accounts for 70% of the company's earnings. I understand that some people are always going to be disappointed that it doesn't have this feature or that gizmo. But the important thing is that so many people have hung back and waited for this new iteration as a way to take advantage of the new rollout of 4G that it might just sell well anyway. And given that Sprint ( S) is ready to go to war with Verizon ( VZ) and AT&T ( T) to give it to you, the subsidies will be heavy and the demand excellent.

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