Church & Dwight Company Inc. (CHD): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Church & Dwight Company ( CHD) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.5%. By the end of trading, Church & Dwight Company fell 70 cents (-1.3%) to $53.36 on average volume. Throughout the day, 759,489 shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 855,000 shares. The stock ranged in price between $53.32-$54.25 after having opened the day at $54.07 as compared to the previous trading day's close of $54.06. Other companies within the Consumer Non-Durables industry that declined today were: Exceed Company ( EDS), down 6.1%, Summer Infant ( SUMR), down 5.4%, United-Guardian ( UG), down 3.7%, and American Apparel ( APP), down 3.5%.
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Church & Dwight Co., Inc., together with its subsidiaries, develops, manufactures, and markets a range of household, personal care, and specialty products under various brand names in the United States and internationally. Church & Dwight Company has a market cap of $7.53 billion and is part of the consumer goods sector. The company has a P/E ratio of 24.6, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 18.2% year to date as of the close of trading on Thursday. Currently there are six analysts that rate Church & Dwight Company a buy, two analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Deckers Outdoor Corporation ( DECK), up 7.3%, Titan International ( TWI), up 5.9%, Sappi ( SPP), up 5%, and Cereplast ( CERP), up 4.7%, were all gainers within the consumer non-durables industry with Coach ( COH) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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