As the preferred card of ShopBAZAAR, American Express is at the forefront of this multi-platform shopping experience allowing shoppers to explore and purchase current season looks and accessories from more than 700 items across notable and desired designers. In a unified shopping cart for check-out, American Express is seamlessly integrated into this unique platform to help drive fashion content and commerce while offering Cardmembers exclusive access to fashion pieces and offers that will be available online as well as via social, mobile and tablet applications. American Express will also host the Amex Trends page that will feature benefits and information about a variety of American Express’ support of the fashion industry.Lucky Magazine My Lucky is a new platform designed to provide users with the opportunity to Shop, Sticker, Share and Buy seamlessly on myluckyshops.com with American Express. The first-to-market technology created by Lucky magazine allows consumers to socially shop with ease. Lucky’s beloved sticker system, a favorite of magazine readers, helps users categorize and curate their purchases. My Lucky will allow users to digitally sticker the products they love and shop from MyLuckyShops with a layer of editorial curation. MyLuckyShops will also host a school of merchants within the experience which allows users to have the option to shop at various stores. This platform is accessible on the tablet, luckymag.com or myluckyshops.com. American Express, the official launch partner, will offer unique benefits available exclusively for American Express Cardmembers to be launched over the coming months. To support these partnerships, each launch will have a heavy presence across the American Express social channels; Facebook and Twitter and will also leverage the power of the social space of the individual partners and industry influencers. About American Express American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and help build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card. About The Fancy Fancy is the preeminent online destination for those who appreciate beautiful things. Style icons, entertainers and business leaders congregate on Fancy to curate collections of their favorite objects and places. With one click you can buy a new dress or book a trip to an exotic locale. Part magazine, part shopping-guide, and part social network, Fancy is an exclusive oasis of impeccable taste and brilliant design within the vast sea of the Internet. Visit www.TheFancy.com today and create a collection that expresses your vision. About Harper’s BAZAAR Harper’s BAZAAR is fashion. We inform and inspire, as we have since 1867. BAZAAR is a visual muse and an unrivaled source of ownable style— turning the unexpected into the wildly coveted. America's first fashion magazine is available in 43 countries around the world. Harper’s BAZAAR is published by Hearst Magazines, a unit of Hearst Corporation ( www.hearst.com), one of the nation's largest diversified communications companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI). Follow Harper’s BAZAAR on Twitter at @harpersbazaarus. About Lucky Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. For the latest news from Lucky, log on to www.luckymag.com.