WMS’ New SPIDER-MAN™ Slot Game Will Swing Into Action At 2012 Global Gaming Expo

The SPIDER-MAN game, a new fully immersive slot gaming experience from WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will swing into action at the twelfth annual Global Gaming Expo ( G2E®), October 2-4 at the Sands Expo and Convention Center in Las Vegas. The latest Sensory Immersion premium participation slot game to debut from WMS leverages the “spider-sense” tingling performance of the Company’s synchronized motion chair with the advanced sound and graphics powered by WMS’ next-generation CPU-NXT®3 operating platform to bring the thrills, excitement and sense of wonder of Marvel Entertainment’s iconic SUPER HERO™ to casino slot floors.

The new SPIDER-MAN slot game is WMS’ second game to feature the Sensory Immersion 2.0 synchronized motion system technology pioneered by D-BOX Technologies (TSX:DBO), following on the heels of the successful Aladdin & The Magic Quest® theme that is proving popular with players across the country and generating superior coin-in performance across casino floors. The SPIDER-MAN game is a “dual-array game” providing reel-spinning video action across two full 5x3 reel layouts with each spin, along with six random “Spider-Sense” features and exciting bonus rounds that include video and audio clips from the original film trilogy. Alternatively, players may experience the advanced graphics and the perfectly synchronized motion of their chair with the video graphics in an exciting bonus battle featuring the GREEN GOBLIN™.

The SPIDER-MAN game also features a first-of-its-kind take on Free Spins, enabled only through the increased capabilities of WMS’ new, third-generation CPU-NXT3 operating platform. The pure horsepower of the CPU-NXT3 platform makes it possible to synchronize the movement of the motion chair with the action of the exciting movie clips playing behind the reels during the spins, and also to have as many as eight reel sets spinning simultaneously on each play in the bonus round. Players will find this bonus even more exciting with the possibility of multipliers up to 50x the credits awarded on all reel sets’ line wins.

“Following the tremendous player reaction to our recent Aladdin & The Magic Quest game, our exciting new SPIDER-MAN game is a premium participation game that leverages the capabilities and functionality made possible by our next-generation CPU-NXT3 platform,” said Phil Gelber, Senior Vice President, Product Development of WMS Gaming. “The CPU-NXT3 platform is revolutionizing the slot experience by bringing a heightened level of excitement to the casino floor through a fully immersive sensory experience of sound, sight and motion. Our game developers have done an excellent job integrating the proven capabilities of motion chair technology to deliver the thrills and adventure inherent in the iconic SPIDER-MAN brand and feature films. Our Sensory Immersion 2.0 platform with the CPU-NXT3 operating system delivers enhanced graphics and sound, superior play mechanics and advanced touch screen technology, all integrated into the game play. This game demonstrates one of the many unique experiences WMS is able to bring to casino slot floors as we support our customers’ efforts to fully engage players with slot entertainment that increases player loyalty at their favorite casinos.”

See the new SPIDER-MAN Sensory Immersion 2.0 game along with more than 100 other new exciting participation and for-sale games that reflect WMS’ commitment to “ Engaging Players. Delivering Results.™” that will be on display at G2E 2012 (booth #1118).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

D-BOX® and D-BOX MOTION CODE® are registered trademarks of D-BOX Technologies.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

SPIDER-MAN, MARVEL, GREEN GOBLIN, SUPER HERO and all related characters, TM & © 2002-2007 Marvel Entertainment, Inc. and its subsidiaries. SPIDER-MAN movies © 2002-2007 Columbia Pictures Industries, Inc. All rights reserved.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, August 6, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

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