This idea of "you buy our device, therefore you see our ads and do what we say" didn't work for carriers in the "feature phone" days of the last decade, but it's working now. And the default search engine on the new Kindle Fire? Not Google, whose Android software is the operating system. It will be Microsoft's Bing, because they paid for the "placement."

Whether regulators care to step into this mess will be one of the biggest news stories of 2013. But for all businesses of all sizes the message seems to be clear.

If you don't have a mobile strategy now, you'll be out of business soon.

At the time of publication, Blankenhorn was long INTC, MSFT, GOOG and AAPL.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

If you liked this article you might like

Your Guide to Making a Lot of Money on the Driverless Car Boom

Buying Nvidia Now Is Like Getting Intel Way Back in 1993, Jim Cramer Says

Google's Waymo Teams With Intel on Self Driving Technology

Amazon, Google and Other U.S. Tech Giants Face a Battle Over Taxes With Europe

S&P 500 and Dow on Track for Records With Markets in Good Mood Ahead of Fed