For more information about Freescale solutions for automotive electronics, visit www.freescale.com/automotive.Tweet this : @Freescale and @CogniVue partner to bring intelligence to automotive cameras http://bit.ly/Q2oYbb Camera technology in vehicles Front- and rear-facing cameras are integrated into a vehicle’s safety systems and help drivers avoid collisions. The growth of ADAS is, in part, being driven by legislation. According to the U.S. National Highway Traffic Safety Administration (NHTSA), 228 people die and about 17,000 people are injured annually in the United States due to backover accidents involving cars, trucks and sport utility vehicles (SUVs). Backover accidents are the most common cause of off-road deaths involving children and vehicles, according to KidsandCars.org. The NHTSA has proposed a rear-facing camera requirement to be phased in, with all vehicles having the feature by September 2014. Legislation for front-facing cameras, particularly with embedded pedestrian detection features, is likely to follow. European NCAP ratings will be heavily influenced by pedestrian detection functionality. About Freescale Semiconductor Freescale Semiconductor is a global leader in embedded processing solutions, providing industry leading products that are advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog integrated circuits and connectivity - our technologies are the foundation for the innovations that make our world greener, safer, healthier and more connected. Some of our key applications and end-markets include automotive safety, hybrid and all-electric vehicles, next generation wireless infrastructure, smart energy management, portable medical devices, consumer appliances and smart mobile devices. The company is based in Austin, Texas, and has design, research and development, manufacturing and sales operations around the world. http://www.freescale.com. About CogniVue Corporation CogniVue Corporation makes cameras smart by providing its customers with a comprehensive embedded vision processing platform combined with its best performance per mm2 per mWatt APEX processor technology in its first Image Cognition Processor (ICP) family, CV220X. CogniVue's vision processing software, tools and ICP chips are used in a wide range of smart camera applications such as automotive vision systems, face detection and recognition, gesture recognition, smart home monitoring/surveillance and other smart video monitoring applications. Founded in 2005, CogniVue is a privately held company headquartered in Ottawa-Gatineau, Canada. For more information, visit http://www.cognivue.com. Freescale and the Freescale logo are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © 2012 Freescale Semiconductor, Inc.