TheStreet.com's CEO Discusses Acquisition Of The Deal Conference Call (Transcript)

TheStreet.com, Inc. (TST)

Acquisition of The Deal Conference Call

September 12, 2012 8:00 am ET

Executives

Erica L. Mannion – Investor Relations, Sapphire Investor Relations, LLC

Elisabeth H. DeMarse – Chairman, President, Chief Executive Officer

Thomas J. Etergino – Chief Financial Officer and Executive Vice President

Analysts

Michael Moskoff – MRM Capital

Mohammed Aman – Dean Capital Management

Presentation

Operator

Welcome to TheStreet Conference Call. This call is being webcast live on the Investor Relations section of TheStreet website at www.t.st. This call is the property of TheStreet, and any recording, reproduction or transmission of this call without the express written consent of TheStreet is strictly prohibited. As a reminder, today’s call is being recorded. You may listen to a webcast replay of this call by going to the Investor Relations section of TheStreet’s website.

I would now like to turn the call over to Erica Mannion of Sapphire Investor Relations, Investor Relations for TheStreet.

Erica L. Mannion

Good morning. Thank you for joining us to discuss TheStreet’s acquisition of the deal. With me today, Elisabeth DeMarse, Chair, President and Chief Executive Officer, and Tom Etergino, Executive Vice President and Chief Financial Officer. Management will discuss the announcement made today, and then open the call up for questions regarding the acquisition.

All statements on this call, other than statements of historical facts, are deemed to be forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995.

Such forward-looking statements are subject to risks and uncertainties, including those described in the company's filings with the SEC that could cause actual results to differ materially from those reflected in the forward-looking statements.

Although the company believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results or occurrences. The company disclaims any obligation to update these forward-looking statements, whether as a result of new information, future developments or otherwise. You may obtain copies of the company's filings with the SEC at www.sec.gov.

Now, I will turn the call over to Elisabeth DeMarse.

Elisabeth H. DeMarse

Thank you, Erica, and good morning. Thank you all for taking time to join us today. During our second quarter conference call; I discussed our acquisition program for evaluating opportunities to grow our business. We are happy to announce our first acquisition. We purchased The Deal for $5.8 million in cash, and closed on the transaction last night.

The Deal provides sophisticated coverage of The Deal economy through The Daily Deal, The Deal Pipeline, thedeal.com website, the annual Deal economy event, and The Deal Magazine.

The Deal pipeline is the first transaction information service created for organizations seeking to generate deal flow, improve client intelligence and enhance market knowledge. It provides full access to 100-plus pieces of proprietary commentary, analysis and data produced every day by The Deal’s editors and journalists, and can be customized based on each clients’ job function, their deal focus and their workflow, and as delivered up straight to mobile devices or existing corporate platforms.

We at TheStreet have a leadership position providing news and analysis covering the retail sector of the financial services industry primarily serving professionals and individual investors. Our revenue is highly dependent on advertising by marketers who want to reach our audience, and retail subscribers who read our investment newsletters.

Both of these business models are currently challenged, online media due to compressed CPMs and the rapid migration to mobile and paid retail subscriptions due to where we are in the economic cycle, and the retail investors’ current sentiment regarding the markets. But we are committed to growing both our advertising-supported media business, and our subscription business.

We’ve been looking for ways to leverage our expertise particularly in subscription businesses. This acquisition jumpstarts our efforts by expanding our institutional investor offerings. While we started to dip our toe into the institutional market over the past year, with the acquisition of The Deal we will immerse ourselves in this market.

The Deal is a natural extension of the most successful portion of our business, Subscription Services. The Deal’s marquee customer base of 40,000 professionals, including senior-level bankers, law firm partners, private equity partners and hedge fund notables who provides with higher renewable rates, predictable revenues and attractive margins.

We believe we are in a deep cyclical trough for the M&A business, with M&A volume hitting multi-year lows this year. The stock market recently hit multi-year highs, and when the stock market goes up M&A activity is sure to file it. We are looking for a wave of M&A to increase revenues for The Deal, and make this an extremely profitable acquisition for TheStreet.

Even in the meantime, as M&A activity is still slow to come back, this acquisition is still immediately accretive. We intend to leverage the content-creation and marketing resources of The Deal and TheStreet with a specific focus on the time sensitive information associated with change of control transactions such as restructurings, auctions, and other mergers and acquisition activity; to create new revenue opportunities for the combined company at minimal incremental costs.

Specifically, we plan to incorporate TheStreet’s buy-side newsroom content into The Deal pipelines dataset in order to accelerate sales to hedge funds. We will add our Chat-on-the-Street product to the product sold by The Deal pipelines enterprise sales force. We will market The Deal Pipeline across the entire network of TheStreet, creating a substantial increase in qualified leads for The Deal pipeline and we will offer content-rich marketing opportunities such as webinars to current customers of TheStreet.

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