Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 15-year history, the company has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them like children’s health and wellness, animals, and literacy, and has given nearly $31 million through its corporate donations and foundation grant programs to these causes.About Cody Simpson With over three million Twitter followers, over three million Facebook likes and more than 138 million YouTube views, 15 year old Cody Simpson is already a teen phenomenon. Simpson, who was recently named “Favorite Aussie Superstar” at the 2012 Nickelodeon Kids’ Choice Awards, is marking the release of “Paradise” by teaming up with Big Time Rush for a massive North American arena tour. Concert dates continue through September. Cody will then join Justin Bieber on a series of dates in early October. Details and ticket information are available at www.codysimpson.com. For more information on Cody Simpson Consumer Products & Brand Licensing opportunities, contact Sara Nemerov, email@example.com or Cody Simpson Brand Partnerships and Commercial Licensing opportunities; contact Camille Hackney, Camille.Hackney@atlanticrecords.com About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball ® mascot in-stadium locations, and Build-A-Dino ® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world and entertainment destination website at bearville.com ™. The company was named to the FORTUNE 100 Best Companies to Work For ® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com ®. TRADEMARKS We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop ® and that when referencing the process of making stuffed animals you use the word “make” not “build.” Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop ® should only be used in capital letters to refer to our products and services and should not be used as a verb.