The Mobile Media Summit, the premier event for mobile advertising and media decision-makers, crashes Advertising Week on October 1 st to discuss the latest opportunities and challenges in the rapidly growing mobile advertising market. The day-long program, held at the chic New York Hudson Terrace, will feature top advertising, brand, agency and mobile executives, and an agenda focused on bringing Madison Avenue and the mobile ecosystem closer together. Attendees will get insight on the latest mobile media strategies and hear real campaign case studies straight from the agencies and brands that execute the media buys. “Mobile advertising spend reached $2.6 billion in 2011 and is expected to hit $5.4 billion by 2015. As we gear up for Q4, the quarter with the most spending, the Mobile Media Summit brings attendees face-to-face with the executives that make the buying decisions every day,” said Paran Johar, CMO of Jumptap and founder of the Mobile Media Summit. “We are focused 100% on putting the advertiser front and center at our events. They are the ones driving media strategy and will ultimately lead innovation within the mobile ecosystem.” “Mobile is one of the key components of the emerging media space, and our Magna research unit predicts nearly 20 percent annual growth for mobile platforms over the next five years,” said Michael Roth, Chairman & CEO of IPG, one of the world’s leading advertising and marketing services companies. “Across all of our agencies, we’re having conversations with all our clients about integrating mobile components into their overall marketing programs to drive greater consumer engagement that builds their business. The Mobile Media Summit continues to be a leading forum for those interested the convergence of mobile technology and innovative communications.” Join over 500 senior agency, brand, media, and advertiser executives at this premier event, which will highlight the unique and growing opportunities for brands and agencies to use mobile effectively in their integrated marketing programs. With over 30 speakers, the Mobile Media Summit attracts more advertisers than any other mobile conference.