ST. PAUL, Minn., Sept. 12, 2012 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of government-to-citizen communications solutions, will host a free webinar highlighting some of the most compelling social media case studies in local government on Tuesday, September 18, 2012 at 2:00 p.m. EDT. The webinar will feature Eric Rabe, Senior Advisor, Fels Institute of Government at the University of Pennsylvania, who will present best practices collected from a recent survey of more than 100 cities around the country as well as in-depth interviews with government administrators about their use of social media. Rabe will be joined by Lauren Hansen-Flaschen, Associate Consultant, University of Pennsylvania, Fels Institute of Government's Research & Consulting. The Fels Institute's social media in government report can be downloaded at http://bit.ly/GDFelsReport . "About five years ago, social media began as a communications and marketing tool for government," said Rabe. "Today, the application of social media in government has grown exponentially in popularity and scope. Government organizations are harnessing social media to improve public engagement, solicit policy feedback, strengthen emergency response, establish greater transparency – and much more. The result of which has been the creation of a new paradigm of citizen interaction with officials and public affairs." Leveraging Rabe's knowledge of social media, government, and technology, coupled with GovDelivery's experience helping optimize citizen-to-consumer communications for more than 550 government agencies, this hour-long webinar will share the pros and cons of various social media management strategies, highlight case studies and ideas that can be applied immediately to social strategies, identify ways to measure levels of engagement through social media and illustrate the best use of social media during crises across the country. The event will conclude with a Q&A session with Rabe and the Fels team following his presentation.