Buying consumer goods online is simple. You type in a few key words, scan your options, compare features and prices and make a selection. With a few more clicks, you pay for and arrange to have things delivered. With the help of Ariba, Inc. (Nasdaq: ARBA), the world’s business commerce network, Computacenter, Europe’s leading independent provider of IT infrastructure services, is making business commerce just as easy – and boosting its sales in the process. “As a business you can no longer offer a B2B experience. It needs to be level with a B2C experience,” said Sam Purches, Principal e-Business Development Consultant, Computacenter. “With Ariba, we have created a simplified buying process that enables our customers to quickly find and purchase the goods and services they need much as they would using Amazon.com or eBay.” As Europe’s leading independent provider of IT infrastructure services, Computacenter offers a range of networking and collaboration solutions, delivering on-site services in nearly 60 countries and supplying IT hardware and software in more than 100 countries. “With increasing frequency, our customers were demanding greater automation across the purchasing process, and we wanted to make sure that our website addressed these needs,” Purches said. So the company tapped into the Ariba® Network and the online catalog and eInvoicing solutions delivered on it to create Computacenter Connect, a consumer-like webshop where its customers can quickly find and purchase the goods and services they need to power their operations. “Our customers are very happy because through the site, they can drive a standard, automated process for purchasing that delivers cost savings and fuels compliance,” Purches said. And Computacenter is happy because since launching the site, it has seen a significant boost in both productivity and profits. Used to transact over $160 million in revenue on an annual basis, the Ariba Network is Computacenter’s largest eCommerce platform and accounts for about 10 percent of its overall sales.