Rite Aid Celebrates 50-Year Commitment To Health And Wellness

In honor of Rite Aid’s 50 th anniversary, the company announced today the launch of RA50, a multi-faceted, six-month celebration designed to commemorate Rite Aid’s long-standing tradition of providing personal healthcare services, health and wellness products and community partnership.

“Rite Aid’s motto is ‘with us, it’s personal’ and for fifty years, our associates have proudly delivered on this promise by meeting the health and wellness needs of our customers and communities,” said Rite Aid Chairman, President and CEO John Standley. “RA50 embodies our core values and is the perfect way for Rite Aid to thank the many communities across the nation that have helped us grow and to continue our mission of helping those we serve live healthier, happier lives.”

Rite Aid’s history can be traced back to Scranton, Pa., with the opening of its first store, known as the Thrif D Discount Center, on Sept. 12, 1962. Though covering an area of only 1,400 square feet, this store set the foundation from which the company would grow into not only one of the nation’s leading drugstore chains, but also the health and wellness destination for millions of people across the country. Rite Aid’s first pharmacy was opened in 1966 and the company was officially named Rite Aid Corporation in 1968. Today, Rite Aid employs over 90,000 associates and operates over 4,600 stores in 31 states and the District of Columbia.

RA50 kicks off today just down the road from the company’s headquarters in Camp Hill, Pa., in nearby Harrisburg. The company is providing a free, healthy breakfast and hosting a wellness fair for state employees at the Capitol and will also be providing free wellness kits to the Capitol Police. Additional RA50 wellness acts will take place in Harrisburg on September 13 and 15.

RA50 then moves on to Baltimore, Philadelphia, Pittsburgh, Scranton, Cleveland, Detroit, Portland, Ore., Los Angeles, Atlanta, Norfolk and New York City over the next ten weeks.

“While many of our ‘Acts of Wellness’ will include free screenings, wellness fairs and a variety of public education events, others will take communities by surprise and spread wellness messages in novel ways,” Standley added. “In each community RA50 visits, we’ll also be partnering with community officials and organizations to reach populations most in need and inviting local officials to join us as healthy role models for local residents.”

Events in each market will address specific community health and wellness needs like diabetes, heart disease, childhood obesity and cold and flu prevention. The organizations participating in the RA50 include Children’s Miracle Network Hospitals, which Rite Aid has sponsored since 1994; several partners of The Rite Aid Foundation, Rite Aid’s not-for-profit foundation, including Boys Hope Girls Hope, Boys & Girls Clubs and Marathon Kids; various chapters of the United Way as well as local senior centers, school districts and many other public and private charitable groups.

Rite Aid has also created a special website, www.ra50.com, which will provide details on the corporate-sponsored wellness events happening across the country. The website will also highlight community outreach activities led by Rite Aid associates. Rite Aid customers and the public are encouraged to visit ra50.com often to learn more about RA50 and to follow its progress across the country.

Rite Aid’s sixth-month long 50 th anniversary celebration culminates with special 50 th Anniversary sales promotions for customers in January and February 2013.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid is available through the company’s website at www.riteaid.com.

Copyright Business Wire 2010