Hasbro Inc. (HAS): Today's Featured Consumer Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Hasbro ( HAS) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day up 0.5%. By the end of trading, Hasbro rose 71 cents (1.9%) to $38.56 on average volume. Throughout the day, 1.3 million shares of Hasbro exchanged hands as compared to its average daily volume of 1.6 million shares. The stock ranged in a price between $37.56-$38.59 after having opened the day at $38.07 as compared to the previous trading day's close of $37.85. Other companies within the Consumer Durables industry that increased today were: Furniture Brands International ( FBN), up 6.4%, Sealy ( ZZ), up 5.4%, Mad Catz Interactive ( MCZ), up 4.2%, and Universal Electronics ( UEIC), up 3.9%.

Hasbro, Inc., together with its subsidiaries, engages in the provision of children's and family leisure time products and services worldwide. Hasbro has a market cap of $4.9 billion and is part of the consumer goods sector. The company has a P/E ratio of 14.5, above the average consumer durables industry P/E ratio of 14.4 and below the S&P 500 P/E ratio of 17.7. Shares are up 18% year to date as of the close of trading on Monday. Currently there are four analysts that rate Hasbro a buy, one analyst rates it a sell, and five rate it a hold.

TheStreet Ratings rates Hasbro as a buy. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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