Academy Award Nominee Rosie Perez From 'Won't Back Down' Supports Regal's Donation Drive To Benefit Boys & Girls Clubs Of America. (Photo: Regal Entertainment Group)

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced a donation drive in celebration of the new film “Won’t Back Down.” Regal is partnering with the Boys and Girls Clubs of America by asking guests to donate school supplies to support their after school programs and help America’s kids.

“Regal Entertainment Group is proud to join forces with Boys and Girls Clubs of America to help kids across the country with needed supplies for their after school programs,” stated Ken Thewes, Regal Entertainment Group Chief Marketing Officer. “Rosie Perez is one of the stars of ‘Won’t Back Down.’ She is supporting our donation drive with an on-screen message asking moviegoers to bring school supplies to Regal Entertainment Group theatres.”

Now through October 4, all Regal Cinemas, United Artists and Edwards Theatres will be collection points for school supply donations. The Boys and Girls Clubs after school programs are in need of all forms of supplies including packs of paper, pens, pencils, notebooks and folders. To watch Regal’s exclusive public service announcement with Rosie Perez visit: youtu.be/cfbb4D-Cias

In “Won’t Back Down,” two headstrong mothers ( Maggie Gyllenhaal and Viola Davis) wage a valiant struggle to save their children's troubled inner-city school, but find their forward-thinking efforts hampered at every turn by apathy and systematic bureaucracy. Holly Hunter, Rosie Perez, and Ving Rhames co-star. The Fox-Walden Media film will be released in theatres on Friday, September 28.

Tickets can be purchased at REGmovies.com, through the Regal App now available for iPhone and Android users, or at the box office.

About Regal Entertainment Group:Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,597 screens in 522 locations in 37 states and the District of Columbia as of August 30, 2012. The Company operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's Web site at www.REGmovies.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50402652&lang=en

If you liked this article you might like

Weekend Box Office Preview: This Could Be the Slowest Labor Day in 25 Years

Weekend Box Office: 'Annabelle' Scare Tactics Work, August Remains Sluggish

Netflix vs. Nolan -- Which One Represents the Future of Film?

Movie Theaters Are Turning to Booze to Solve Their Problems