CHICAGO, Sept. 10, 2012 (GLOBE NEWSWIRE) -- Voting begins this Friday, September 14, in U.S. Cellular's (NYSE:USM) Calling All Communities campaign. Returning for its fourth year, U.S. Cellular is giving communities the opportunity to help improve the education of students at 18 schools by challenging them to rally community support for the chance to win a share of $1 million. The school that garners the most community votes will win $150,000 and the next 17 schools with the most votes will receive $50,000. Potential voters can visit their local U.S. Cellular store beginning September 14 to pick up their voting code to vote for their favorite school. "Calling All Communities gives schools the opportunity to earn the funding they need to invest in the areas most critical to their students' learning experiences," said Carter S. Elenz, executive vice president of sales and customer service for U.S. Cellular. "We are active members of our customers' communities and we believe this campaign is a great way to engage entire communities to work towards a common goal." Calling All Communities is open to all K-12 schools — big or small, public or private. Voting opens on September 14 and runs through October 21. Simply visit your local U.S. Cellular store to pick up a code to vote. Enter the code online at uscellular.com to cast your vote. You can then check back to track your school ranking, see the top vote-getting schools, get ideas to rally more votes and post photos. With only one vote per person, it is important to get entire communities involved. Since the program began in 2008, U.S. Cellular has awarded $3 million to 38 schools across the country for them to use however they see fit to impact the education of students. Past Calling All Communities champions have used their winnings in a variety of ways to strengthen the learning experience for thousands of students. Many winning schools outfitted their classrooms with new computers, improved outdated infrastructure and renovated gymnasiums, kitchens and science labs as well as provided scholarships to graduating students.