Global professional services company Towers Watson (NYSE, NASDAQ: TW) has entered the crisis management market with the appointments of Christof Bentele and Chris Holt. The two industry veterans will lead Towers Watson’s new Crisis Management team, designed to help clients manage their risk exposure to unforeseen crises and to deliver response solutions if events do occur. The Towers Watson Crisis Management team will specialize in terrorism, kidnap, ransom & extortion, product recall, and hostile environment risks. The company plans to build the team over the next 12 months. In addition, Towers Watson will leverage its insurance brokerage services by offering a combination of both crisis management consulting and insurance brokerage, which will create a more holistic risk management offering for its clients. “The global crisis management market is large and growing, and clients across all industries are increasingly looking to combine both consulting and insurance brokerage,” said Ross Howard, global leader designate of insurance and reinsurance brokerage at Towers Watson. “Towers Watson is well positioned to help companies connect the human resource and financial implications of these risks with conventional risk transfer. We are fortunate to have two experts with such exemplary industry experience join us to build this service for our clients.” Christof Bentele has 25 years of global experience in the risk consulting, underwriting and broking businesses. He worked at Aon for 12 years, most recently as the chief broking officer of Aon Crisis Management in London, prior to which he was with AIG, where he was director of its crisis management division. He is considered to be one of the leading global experts in crisis management, a prominent speaker on crisis management subjects, and an innovator and thought leader in this business. Christof joins Towers Watson in October and will be chief broking officer for the Crisis Management business, responsible for building a global team and delivering product, service, innovation and distinctive value to clients and prospects, insurance and reinsurance markets, and crisis response organizations.