VISTA, Calif., Sept. 10, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today that Eco Red Shieldtm coated lumber, Trusses and Engineered Wood Products (EWP) are the product of choice to build 77 units apartment complex in Marina Del Rey, California. TriCal Construction, Inc., the developer of the project, choose Eco Red Shieldtm coated lumber products based upon the merits of the lumber protection from mold, wood-rot, termites and fire properties. ECOB successfully quoted Eco Red Shield coated lumber at a competitive price versus value proposition without having to perform the framing labor services. The Company has now successfully booked several contracts in the Los Angeles market creating a nice backlog of orders, representing the paradigm shift towards protected lumber products is under way in the Southwestern region. ECOB did not have to package in labor services with E Build & Truss in order to secure the sale. Multi-family projects are on the rise due to the demand for rental units; developers are recognizing the value in protecting the structure for the long term. "Our recent fire certification by QAI, ESR 3255 certification and GREENGUARD certification comes at a perfect time as our company is moving from an innovative business plan now crossing the chasm into the main supply market. We have never lost sight of our vision, allowing big lumber mills and distribution to get behind this product, so they can sell Eco Red Shield to Builders like TriCal Corporation. Eco Red Shield's accomplishments have turned some heads in the lumber industry with visits and phone calls not only from the big USA mills but now even mills from around the world. The Company is now working diligently in the GSA schedules for Government procurement in Federal, Military and USAID contracts. What differentiates ECOB, we are not a commodity, we are valued added to lumber and the only ones in the world with this combination of protection that is GREENGUARD certified", stated Steve Conboy, President and CEO, Eco Building Products.About Eco Building Products, Inc.Eco Building Products, Inc. is a manufacturer of treated wood products that are protected against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites by our proprietary eco-friendly chemistry utilizing ECOB WoodSurfaceFilm TM and FRC™ technology (Fire Retardant Coating). Eco Building products, " Eco Red Shield", " Eco Blue Shield" & " Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.Company Contact Eco Building Products,Inc. Phone: 1 888 Red Shld (888.733.7453)Email: email@example.com Web Site: www.ecob.net Visit us on YouTube at: www.youtube.com/ecobluproductsInvestor Relations ContactArthur Douglas & Associates, Inc.Arthur BatsonPhone: 407-478-1120 SOURCE Eco Building Products, Inc.